The Glenlivet by Pernod Ricard

This social media campaign for The Glenlivet was part of a wider campaign carrying across TV, print, online and social media.

Working closely with the Art Director, using Photoshop I created these beautiful images to support The Glenlivet “THE Whisky” social media campaign.

The brief

The Glenlivet brand approached OLIVER Agency to create a social media campaign to support their new marketing campaign to encourage people to go out to nature and enjoy a whisky drink beneath “THE night sky”, under “THE tree”, next to “THE fire”.

My Art Director asked that I create a series of mystical, beautiful and almost surreal asset to be used across Instagram, Twitter and Facebook. Initially I scamped my ideas and presented to my internal team. I took on feedback, and than created all six concepts in Photoshop. Each asset is a combination of up to seven images per asset. Twisted, masked and manipulated to become beautiful art.

THE fire

Gather around. Huddle closer. Feel the warmth of THE fire. There’s only one thing that can match that glow, and that’s THE whisky – The Glenlivet.

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THE night sky

Take a moment to look up and enjoy the majesty of that incredible, endless sky. Gets you thinking. It’s these moments that call for a drop THE whisky, THE Glenlivet.

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THE night sky

THE night sky has wondrous depths, just like every bottle of The Glenlivet. With every taste you’ll get a deeper appreciation of THE whisky.

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THE night sky

Look up at that starry majesty. This is THE night sky. And there’s only one thing that can match its delicious depths, a dram of THE whisky – The Glenlivet.

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THE fire

Enjoy that comfortable silence. Just listen to the crackle of THE fire. And pour your friends a dram of THE whisky. Every warming sip of The Glenlivet will bring you closer.

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